About addressable value

addressable value is a dynamic, founder-led company on a mission to strengthen the European startup ecosystem. We believe the key to market success lies in a unified focus on customer value, and we have built a reputation delivering high-impact consulting to help startups align their go-to-market strategies and break down internal silos.

Now, led by our software-engineering backgrounds, we are transitioning our deep domain expertise into a powerful, AI-enabled SaaS product. Our goal is to maximize the impact of our proven customer-value frameworks through scalable software.

We are building our core team in Berlin and strongly believe in the power of a local, collaborative culture. This role requires working from our Berlin office at least three days a week and is foundational to bridging our proven consulting expertise with our emerging product.

Job Summary

We are seeking an exceptionally skilled, high-bandwidth GTM Generalist to be the very first hire and right hand to the founders. This is not a traditional siloed role; it is an opportunity to build the entire Go-to-Market engine of a high-potential startup from the ground up.

You will wear three hats: The Operator (building processes, reporting, and systems), The Voice (building community and producing content), and The Consultant (delivering value workshops). If you are a high-autonomy builder who loves connecting dots between data, people and strategy, this role is for you.

What you will be doing

GTM Operations, Systems & Reporting (The Engine)

• Process Architecture: Design and implement end-to-end processes for Sales, Customer Success, and Marketing. You will turn chaos into structure.

• Systems Integration: Own the GTM tech stack. Select, integrate, and manage the tools (CRM, Marketing Automation, Data tools) required to run a modern SaaS business.

• Data & Reporting: Build the reporting infrastructure. You will define the dashboards that track our health across the funnel, monitoring key metrics (CAC, LTV, Pipeline Velocity, Usage) to drive data-backed decisions.

• Sales & CS Enablement: Create the playbooks and assets that allow us to sell and support our customers efficiently.

Community, Content & Brand (The Voice)

• Community Building: Build and manage a vibrant community around the topic of "Customer Value Management." You will nurture relationships with thought leaders and practitioners.

• Podcast & Content Production: Act as a producer and on-air talent. You will support, host, and help produce podcasts that elevate our brand and share our expertise.

• Platform Management: Own the community platform, ensuring engagement remains high and members find value in the network we are building.

• Marketing Support: Support broader marketing efforts, translating our consulting insights into compelling content, case studies, and campaigns.

Customer Value Consulting & Delivery (The Core)

• Workshop Foundation: Establish the workshop delivery process, ensuring our signature "Customer Value Workshops" are delivered with excellence to C-suite stakeholders.

• Feedback Loop: Act as the bridge between the customer and the product. You will translate insights gained from consulting and community interactions into structured inputs for our Product and AI development teams.

• Methodology: Refine our proprietary frameworks to ensure they are scalable and eventually productized into software.

Team Building & Leadership (The Future)

• Hiring & Scaling: As the first hire, you will play a critical role in defining the culture. You will help recruit, hire, and onboard the future Sales, Marketing, and CS teams.

• Mentorship: Build the scaffolding that allows future hires to succeed, transitioning from "doing it all" to "leading the team" as we grow.

What you bring

Experience: 5+ years of experience in SaaS, with a mix of Operations (RevOps/Sales Ops) and customer-facing roles (Consulting, Sales, or CS).

• System Builder: Proven experience implementing and managing GTM tools (e.g., HubSpot, Salesforce, Apollo, Make/Zapier). You are not afraid to get your hands dirty with APIs and workflows.

• Content & Communication: You are comfortable in front of a microphone and a camera. You have excellent written and verbal communication skills and can hold your own in conversations with industry experts.

• Process Mindset: You think in flowcharts and systems. You hate inefficiency and love automating manual tasks.

• Startup Resilience: You understand that being the first hire means dealing with ambiguity. You are proactive, scrapey, and take complete ownership of outcomes.

• Data Literacy: You can build a report, analyze a funnel, and explain the "Why" behind the numbers to the founders.

Nice-to-Haves

• Experience launching or managing a B2B community.

• Audio/Video editing skills (for podcast production).

• Background in management consulting or detailed business analysis.

• Leadership experience

Behavioral and Cultural Skills

• High Agency: You don't wait to be told what to do; you see a problem and you fix it.

• Curiosity: You are genuinely interested in how businesses create value and are eager to learn about the "Customer Value" methodology.

• Versatility: You can switch context instantly—from fixing a Zapier bug to interviewing a VP of Sales for a podcast.